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E-Retailing Challenges and Opportunities in the Global Marketplace

Book Description

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Dedication
  6. Foreword
  7. Foreword
  8. Preface
    1. ABOUT THE BOOK
    2. BOOK ORGANIZATION
  9. Acknowledgment
  10. Section 1: Introduction: E-Tailing Global Challenges and Opportunities
    1. Chapter 1: Advocating Electronic Business and Electronic Commerce in the Global Marketplace
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ADVOCATING ELECTRONIC BUSINESS AND ELECTRONIC COMMERCE IN THE GLOBAL MARKETPLACE
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 2: E Commerce as a Tool for Resource Expansion
      1. ABSTRACT
      2. INTRODUCTION
      3. MAIN FOCUS OF THE CHAPTER
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
  11. Section 2: E-Tailing Opportunities and Challenges in Emerging Economies
    1. Chapter 3: Challenges and Opportunities of E-Tailing in Emerging Economies
      1. ABSTRACT
      2. INTRODUCTION
      3. DRIVERS FOR GROWTH OF E-TAILING BUSINESS
      4. CHALLENGES BEFORE E-TAILERS IN EMERGING MARKETS
      5. SUGGESTIONS FOR EFFECTIVE E-TAILING IN EMERGING ECONOMIES: A WAY FORWARD
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    2. Chapter 4: China's E-Tailing Blossom
      1. ABSTRACT
      2. INTRODUCTION
      3. CHINA’S E-TAILING BOOM
      4. CHINA’S E-TAILING: ITS OPPORTUNITIES AND CHALLENGES
      5. CONCLUSION
      6. REFERENCES
    3. Chapter 5: E-Commerce in India
      1. ABSTRACT
      2. INTRODUCTION
      3. INTERNET PENETRATION: WORLD VS. INDIA
      4. B2C ELECTRONIC COMMERCE: WORLD VS. INDIA
      5. GLOBAL RETAIL E-COMMERCE INDEX
      6. INDIAN SCENARIO
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 6: An Epigrammatic View of E-Retailing in India
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF LITERATURE
      4. CRITICAL EVALUATION OF BUSINESS ENVIRONMENT FOR E-RETAILING IN INDIA
      5. OBJECTIVES OF THE RESEARCH STUDY:
      6. MANAGERIAL IMPLICATIONS AND CONCLUDING REMARKS:
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
  12. Section 3: Virtual Communities: The People Power in E-Retailing
    1. Chapter 7: Harnessing the Potential of Virtual Communities
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. OBJECTIVE
      4. 3. LITERATURE REVIEW
      5. 4. STRATEGIC APPROACH TO VIRTUAL COMMUNITIES: (REFER FIGURE 2)
      6. 5. HARNESSING COLLECTIVE AND COLLABORATIVE INTELLIGENCE: (CASE OF DELL INC.)
      7. 6. CONCLUSION
      8. REFERENCES
    2. Chapter 8: Opinion Leaders Go Online
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUAL BACKGROUND
      4. OPINION LEADERSHIP THEORY: MAIN ISSUES AND CONTROVERSIES
      5. OPINION LEADERSHIP IN MARKETING STUDIES
      6. OBJECTIVES OF THE CHAPTER
      7. METHODOLOGY
      8. FINDINGS AND DISCUSSION
      9. IMPLICATIONS AND FUTURE RESEARCH
      10. CONCLUSION
      11. ACKNOWLEDGMENT
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTES
  13. Section 4: Hybrid Consumer Behaviour in Digital World
    1. Chapter 9: The Changing Face of Shopper Behavior and E-Tailing
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. NEED OF THE STUDY
      5. MAIN FOCUS OF THE CHAPTER
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
    2. Chapter 10: Discernment of Youth towards E-Retailing in Asian and Gulf Marketing Territories
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF LITERATURE
      4. E-FACTORS AND CONCEPTUAL RESEARCH FRAMEWORK
      5. CONCEPTUAL RESEARCH FRAMEWORK
      6. RESEARCH DESIGN
      7. SOLUTION AND RECOMMENDATIONS
      8. DISCUSSION OF THE RESULTS AND IMPLICATION
      9. CONCLUSION
      10. FUTURE RESEARCH
      11. REFERENCES
  14. Section 5: Communicating and Delivering Value Online
    1. Chapter 11: Engaging your Global Social Media Audience
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. GLOBAL SOCIAL MEDIA STRATEGY
      5. INFLUENCER MARKETING
      6. ROXY #DareYourself GLOBAL SOCIAL MEDIA STRATEGY
      7. SOCIAL INTERNATIONALIZATION
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 12: Role of Media in Success of E-Tailing
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ISSUES
      5. CONTROVERSIES
      6. PROBLEMS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
    3. Chapter 13: Omnichannel Retailing
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. OMNICHANNEL RETAILING
      5. CRITICAL FACTORS IN OMNICHANNEL RETAILING
      6. UNDERSTANDING ONLINE SHOPPERS
      7. TRUE ONLINE SHOPPERS
      8. VALUE SHOPPERS
      9. SOCIALLY INFLUENCED SHOPPERS
      10. VARIETY SEEKING SHOPPERS
      11. ISSUES FACED BY SHOPPERS IN ONLINE AND STORE SHOPPING
      12. CHANNEL PREFERENCES OF ONLINE SHOPPERS
      13. DIFFERENT MODES OF OMNICHANNEL RETAILING
      14. CLICK AND COLLECT
      15. VISIT THE STORE: GET THE PRODUCT ANYWHERE
      16. SEE AT A PUBLIC SPACE: GET THE PRODUCT ANYWHERE
      17. PRE-REQUISITES TO SET UP OMNICHANNEL
      18. BENEFITS OF IMPLEMENTING OMNICHANNEL STRATEGY
      19. SETTING UP OMNICHANNEL
      20. FRONTEND INTEGRATION
      21. FACILITATE NECESSARY LOGISTICS
      22. COST CENTRES
      23. CHALLENGES
      24. CONCLUSION
      25. REFERENCES
    4. Chapter 14: Competing Through Logistics Management
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. E-RETAILING LOGISTICS MANAGEMENT IN CHINA: CASE STUDIES
      5. IMPROVING SELF-BUILT LOGISTICS MANAGEMENT: STUDIES ON CUSTOMER SATISFACTION
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
    5. Chapter 15: Taxation Policy Measures for E- Retailers
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. BACKGROUND
      4. 3. LITERATURE REVIEW
      5. 4. INTERNET TAXATION
      6. 5. FUNDAMENTALS ON TAXATION OF E-COMMERCE
      7. 6. TAXING OF E RETAILING TRANSACTIONS
      8. 7. MARKETPLACE FAIRNESS ACT 2013
      9. 8. CHALLENGES OF TAXING E- RETAILING TRANSACTIONS
      10. 9. PROS AND CONS OF TAXING E- RETAILING TRANSACTION
      11. 10. CONCLUSION
      12. REFERENCES
  15. Section 6: Case Study
    1. Chapter 16: Case Study E-Tailing Health Services in India
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. KEY SUCCESS FACTORS FOR E-TAILING BUSINESS
      5. RESEARCH METHODOLOGY
      6. CASE STUDY CONTEXT
      7. EVOLUTION OF A PROFITABLE E-HEALTH SERVICE STRATEGY
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
  16. Compilation of References
  17. About the Contributors