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E-Novation for Competitive Advantage in Collaborative Globalization

Book Description

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board
  5. Foreword
  6. Preface
    1. Section One: E-Marketing and the New Collaborative Information Platform
    2. Section Two: What is E-Novation?
    3. Section 3: E-Novation Marketing Issues
    4. Section 4: E-Novation Business Development
    5. Section 5: Emerging E-Novation, Platforms and Marketing
  7. Section 1: E-Marketing and the New Collaborative Information Platform
    1. Chapter 1: Service-Dominant Logic Foundations of E-Novation
      1. ABSTRACT
      2. INTRODUCTION
      3. CONTRASTING GOODS-DOMINANT WITH SERVICE-DOMINANT LOGIC
      4. FOUNDATIONS OF S-D LOGIC
      5. SERVICE ECOSTSTEMS, DENSITY, AND VALUE-CREATION PLATFORMS
      6. S-D LOGIC, SERVICE ECOSTSTEMS, AND E-NOVATION
      7. CONCLUDING COMMENTS
    2. Chapter 2: E-Marketplaces
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. TAXONOMY ELECTRONIC MARKETPLACES
      5. CONCLUSION
    3. Chapter 3: A Business Model Framework for Second Life
      1. Abstract
      2. 1. Introduction
      3. 2. Background
      4. 3. A business model framework for virtual communities
      5. 4. Applying the framework to Second Life virtual community
      6. 5. Conclusion
  8. Section 2: What is E-Novation?
    1. Chapter 4: Defining E-Novation
      1. Abstract
      2. Introduction
      3. Innovation and New Collaborative Platforms
      4. E-Marketing and New Collaborative Platforms
      5. E-Novation
      6. Conclusion
    2. Chapter 5: Defining E-Novation in Action
      1. Abstract
      2. Introduction
      3. Background
      4. E-Novation and Product Service Research and Development
      5. Formal process of NPD and development funnel
      6. E-Novation Development from Idea Management to Product Testing
      7. Case study 1: Dell Computer’s® Approach to E-Novation: Dellideastorm.com
      8. Case study 2: InnoCentive use of distributed problem solving
      9. Case study 3: Ponoko and online product design brokering
      10. Case study 4: Implenia® goes Second Life
      11. The use of E-Novation for service development
      12. Implementing E-Novation
      13. Future Trends
      14. Conclusion
  9. Section 3: E-Novation Marketing Issues
    1. Chapter 6: Service-Dominant Logic
      1. Abstract
      2. INTRODUCTION
      3. S-D LOGIC BASICS
      4. THE MACRO/SYSTEMS VIEW: THE ROLE OF THE MARKET
      5. THE MICRO VIEW: THE ROLE OF THE FIRM
      6. REFRAMING BUSINESS AND MARKETING FUNCTIONS
      7. MARKETING AS INTEGRATION
      8. CONCLUDING COMMENTS
    2. Chapter 7: E-Novation Collaboration
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. ISSUES, CONTROVERSIES, PROBLEMS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. CONCLUSION
      7. PROFILES OF SAMPLE COMMUNITIES
    3. Chapter 8: Online Branding
      1. Abstract
      2. INTRODUCTION
      3. BRANDING CONCEPTS
      4. DELIVERING ON ONLINE BRANDING OBJECTIVES
      5. EXAMPLES OF SUCCESSFUL DIGITAL BRANDS
      6. FUTURE TRENDS
      7. CONCLUSION
    4. Chapter 9: E-Novation Curriculum (Communication and Education)
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. E-NOVATION CURRICULUM
      5. ETHICS
      6. MARKET RESEARCH
      7. PERMISSION MARKETING
      8. SOCIAL MEDIA, THE INTERNET AND TECHNOLOGY
      9. BLOGS
      10. ELEMENTS OF OUR FUTURE AND THE IMPLICATIONS FOR MARKETING
      11. RECOMMENDATIONS
      12. CONCLUSION
    5. Chapter 10: E-Novation Customer Relationship Management
      1. Abstract
      2. Customer Centricity
      3. Customer Acquisition
      4. Customer Retention
      5. CRM Adoption and Implementation
      6. CRM Implementation
      7. Aligning CRM and the Company Strategy
      8. Thinking the CRM Project
      9. Creating an Accompaniment Structure
      10. Valuing Investment in CRM Decision
      11. Mobilizing Users around the CRM Project
      12. Valuing Salespersons’ Performance
    6. Chapter 11: E-Novation Deployment
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. CONSUMER TO CONSUMER: NEW COLLABORATIVE PLATFORMS FOR VALUE DEPLOYMENT
      5. PRINCIPLES OF USER GENERATED CONTENT
      6. APPLICATIONS OF USER GENERATED CHANNEL
      7. THE ONLINE/OFFLINE DISTRIBUTION
      8. FUTURE TRENDS
      9. CONCLUSION
  10. Section 4: E-Novation Business Development
    1. Chapter 12: E-Novation and Start-Up Companies
      1. Abstract
      2. INTRODUCTION; THE STARTUP DEFINED AND COMPLEX SYSTEMS
      3. COMPLEX SYSTEMS, SURPRISE AND ENTREPRENEURSHIP
      4. BUSINESS PROCESS AS EXECUTION
      5. CORE EMPLOYEES AND COLLABORATION
      6. THE DEATH OF EMAIL AND RISE OF WIKI COLLABORATION
      7. FREE COLLABORATION TOOLS AND SERVICE
      8. VIRTUAL WORLDS AND AUGMENTED REALITY
      9. FOUNDING MYTH
      10. SERVICE AND CUSTOMER EXPERIENCE
      11. E-NOVATION AND THE STARTUP IN 2010
    2. Chapter 13: E-Novation in Large Corporations
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. THE CIO’S DILEMMA
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE TRENDS
      7. CONCLUSION
    3. Chapter 14: E-Novation Program Office and Roadmap
      1. Abstract
      2. INTRODUCTION
      3. RESEARCH METHOD
      4. THE ROLE OF E-GOVERNMENT IN THE 21ST CENTURY
      5. GOVERNMENT 2.0
      6. SERVICE DELIVERY, SOA AND KNOWLEDGE
      7. THE E-NOVATION PROGRAM OFFICE
      8. DECISION MAKING TOOLS
      9. STEPS TO IMPLEMENTATION
      10. SERVICES (VERTICAL AND HORIZONTAL)
      11. ROLE OF SERVICE CATALOG
      12. PROJECT FUNDING AND PRIORITISATION
      13. SERVICE FUNDING MODEL
      14. CONCLUSION AND FUTURE OPPORTUNITIES
    4. Chapter 15: Next Generation Collaborative Information Platforms
      1. ABSTRACT
      2. “A DAY IN THE LIFE OF E-NOVATION: 2020”
      3. DISCUSSION ON SCENARIO
      4. CURRENT E-NOVATION PLATFORM.
      5. TRIPLE CONVERGENCE (BEFORE AND AFTER)
      6. WEB 3.0/4.0: THE WEB AS A BRAIN
      7. REDEFINED COLLABORATIVE COMMUNICATION
      8. VIRTUAL/AUGMENTED REALITY
      9. SERVICE-DOMINANT LOGIC (SDL) MARKETING AND INNOVATION
      10. OPEN-SOURCE CREATION, DEVELOPMENT AND DISTRIBUTION
      11. DIGITAL BRANDING
      12. CRM REDEFINED
      13. COMPLEXITY AND SME’S
      14. E-NOVATION OFFICE
      15. E-NOVATION CURRICULUM
      16. SOCIAL GRAPHING E-NOVATION
      17. SUSTAINABILITY: PLATFORMS AND INNOVATION
      18. E-NOVATION TODAY AND IN 2020: CLOSING COMMENTS
  11. Compilation of References
  12. About the Contributors
  13. Index