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E-Marketing in Developed and Developing Countries

Book Description

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Preface
  6. Section 1: E-Marketing Recent Issues and Emerging Practices
    1. Chapter 1: Challenges and Opportunities of Consumer Empowerment in Online Reputation Management
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMER EMPOWERMENT IN ONLINE REPUTATION BUILDING
      4. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      5. IMPLICATIONS AND CONCLUSION
    2. Chapter 2: Competitive Advantage in Market Space
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RELATIONSHIP MARKETING INDICATOR, MARKET SPACE, AND COMPETITIVE ADVANTAGE
      5. LIMITATION AND FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    3. Chapter 3: New Marketing Applications for the Internet
      1. ABSTRACT
      2. INTRODUCTION
      3. CONTEMPORARY E-MARKETING TECHNIQUES
      4. CONCLUSION
    4. Chapter 4: Social Media Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. THE MARKETING ESSENCE AND SPECTRUM OF SOCIAL MEDIA
      4. SOCIAL MEDIA USAGE AND CONSUMER BEHAVIOR
      5. CONCLUSION
    5. Chapter 5: Digital Rights Management
      1. ABSTRACT
      2. INTRODUCTION
      3. DRM OVERVIEW
      4. DRM HISTORY
      5. DRM FUNDAMENTAL PRINCIPLE
      6. DRM SYSTEM ENTITIES
      7. DRM SYSTEM COMPONENTS
      8. HOW A DRM SYSTEM WORKS
      9. EXISTING DRM SYSTEMS
      10. OPEN ISSUES IN CURRENT DRM SYSTEMS TO SUPPORT E-COMMERCE
      11. CONCLUSION
    6. Chapter 6: Insights on E-Emerging Practices
      1. ABSTRACT
      2. EARLY DAYS
      3. DATABASE DEVELOPMENTS
      4. DEVELOPMENTS IN BUSINESS DUE TO “E-”
      5. THE FOCUS SHIFTS
      6. E-BUSINESS DRIVERS IN THE TRANSITION FROM B2B TO C2C
      7. FUTURE ISSUES IN GLOBALISATION OF “E”
      8. LOOKING AHEAD
      9. SWARMS AND WIKI
      10. BEYOND E-BUSINESS INTO E-CONTRIBUTION
      11. THE EXTENTION INTO “M”
      12. BACK TO THE FUTURE
    7. Chapter 7: Mobile Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. CHAPTER PURPOSE AND OBJECTIVES
      4. USER PROFILES AND USE PATTERNS IN MOBILE MARKETING
      5. STRATEGIC CONSIDERATIONS IN MOBILE MARKETING
      6. TACTICAL CONSIDERATIONS IN MOBILE MARKETING
      7. MOBILE WEB
      8. SMARTPHONE APPLICATIONS
      9. MOBILE ANALYTICS AND METRICS
      10. WHERE IS MOBILE MARKETING HEADED?
      11. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
    8. Chapter 8: Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce
      1. ABSTRACT
      2. INTRODUCTION
      3. WHAT IS DRM?
      4. THE LICENSE RESELLING PROBLEM IN DRM SYSTEMS
      5. CURRENT LICENSE RESELLING SOLUTIONS
      6. FULL-TRUSTED HARDWARE-BASED SOLUTIONS
      7. NPGCT DRM SYSTEM
      8. PARTIAL - TRUSTED HARDWARE-BASED SOLUTION
      9. NON-TRUSTED HARDWARE-BASED SOLUTION
      10. WHAT IS MISSING?
      11. LICENSE RESELLING FRAMEWORK
      12. IMPACT OF SUPPORTING LICENSE RESELLING ON E-COMMERCE
      13. FUTURE RESEARCH DIRECTION
      14. CONCLUSION AND LIMITATION
    9. Chapter 9: Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages
      1. ABSTRACT
      2. INTRODUCTION
      3. FOUNDATION OF THE PROBLEM
      4. MARKETING: CUSTOMER OPINION ANALYSIS
      5. CHALLENGES OF THE FUTURE
      6. CONCLUSION
    10. Chapter 10: Ethics and E-Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. A MODERN PHENOMENON
      5. LANGUAGE
      6. CYBER CRIME AND ALMOST CRIMES
      7. RELIGION
      8. CULTURE
      9. FUTURE RESEARCH
      10. CONCLUSION
  7. Section 2: E-Marketing Recent Issues and Emerging Practices in Developed Countries
    1. Chapter 11: Is Social Media Marketing Really Working?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    2. Chapter 12: E-Marketing as an Antecedent to Online Fraud
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF THE LITERATURE
      4. CASE STUDIES FROM AUSTRALIA
      5. CONSTRUCTIONISM AND THE THEORY OF REALITY CONSTRUCTION
      6. SOLUTIONS AND RECOMMENDATIONS
      7. RESEARCH LIMITATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
    3. Chapter 13: Credit Card Use and Risks in the E-Market
      1. ABSTRACT
      2. INTRODUCTION
      3. RESEARCH OBJECTIVES
      4. LITERATURE REVIEW
      5. RESEARCH METHODS
      6. DEMOGRAPHY, CREDIT CARD OWNERSHIP, USE, DEBT AND ONLINE SHOPPING PROFILE
      7. FINDINGS AND DISCUSSION
      8. POLICY RECOMMENDATIONS
      9. RESEARCH LIMITATIONS
      10. FUTURE RESEARCH DIRECTIONS
      11. CONCLUSION
    4. Chapter 14: Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. A STUDY ON THE CONTRIBUTION OF AN EMBODIED SALES AGENT TO IMPROVE PERFORMANCE OF CONSUMERS ON A NEW 3D COMMERCIAL WEBSITE
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    5. Chapter 15: New Insights into Consumer Loyalty of Website-Services
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. RESULTS
      6. DISCUSSION
      7. RECOMMENDATION
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
  8. Section 3: E-Marketing Recent Issues and Emerging Practices in Developing Countries
    1. Chapter 16: E-Government in Less Developed Countries
      1. ABSTRACT
      2. INTRODUCTION
      3. E-GOVERNMENT IN LESS DEVELOPED COUNTRIES
      4. E-GOVERNMENT IN THE ARABIC AND GULF COUNTRIES
      5. SELECTED E-GOVERNMENT CASES
      6. CONCLUSION
    2. Chapter 17: The Impact of Internet Adoption on the International Marketing of the Jordanian Banking Sector
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RESEARCH METHODOLOGY
      5. FINDINGS
      6. CONCLUSION
    3. Chapter 18: Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E-Services
      1. ABSTRACT
      2. INTRODUCTION
      3. VARIABLES CONSIDERED IN THE CONCEPTUAL MODEL
      4. CONCEPTUAL MODEL AND HYPOTHESIS
      5. METHODOLOGY
      6. PRACTICAL IMPLICATIONS
  9. Compilation of References
  10. About the Contributors