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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning by Richard E. Mayer, Ruth C. Clark

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1.4. e-Learning Development Process

We saw in Figure 1.2 that training investments in business and industry are nearing $60 billion! To get a return on investment, all training initiatives, including e-learning, must improve job performances that lead to achievement of organizational operational goals. Operational goals are bottom-line indicators of organizational success, such as increase in market share, decrease in product flaws or errors, increase in customer satisfaction, or fewer accidents, to name but a few. Unless some analysis and planning accompanies any e-learning project, any return on investment is likely to be by chance alone. In Figure 1.5 we summarize a systematic process for e-learning projects. Since there are many good books ...

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