e-Business 2.0: Roadmap for Success

Preface

e-Commerce is changing the shape of competition, the dynamics of the customer relationship, the speed of fulfillment, and the nature of leadership. In the face of change, is your management

• Willing to cannibalize its existing channels with a risky, untested new one?

• Creating a click-and-mortar service infrastructure that gives customers the same experience through all the channels?

• Digitizing the supply chain and linking up with competitors to reduce costs further?

Managers and companies everywhere are at a crossroad. With so many ways to go, which road will lead to success? What roadblocks will need to be navigated? Which business models, management strategies, and tactics will ensure success? What will the characteristics of the next generation ...