Foreword
New Business Models and the Creation of Wealth
Throughout the twentieth century, wealth was created by the integrated Industrial Age corporation. A clear model of the firm was established, along with many assumptions. Organizations were structured as hierarchies with reporting relationships and an internal economy. Marketing-based print and broadcast technologies became central to revenue generation. Manufacturing plants and processes that had many similarities across industries were established.
Understandably, the traditional starting point for strategic business thinking had been the individual corporation. But in the digital economy, that is no longer appropriate. A new form of value creation is becoming the basis for competitive strategy. ...
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