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Dynamic Supply Chains, 3rd Edition by John Gattorna

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Introduction

Starting with the end in mind

This book is the culmination of my 40-year (1975–2015) journey of discovery through the maze of logistics and supply chain networks that pervade our lives, day-to-day. Without them we could not survive. But then again, a lot has changed in the last four decades, and supply chain networks today are very different to those of yesteryear, and operate under much more pressure to perform. The defining difference is the much higher degree of volatility in the current operating environment, and this very factor demands that new solutions be found to satisfy customers in ever-more cost-effective ways; continuous innovation is mandatory under these conditions.

When I started my journey in 1975, the prevailing ...

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