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Dynamic Media: Music, Video, Animation, and the Web in Adobe PDF by Bob Connolly

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Chapter 18. Flash SWF

Flash SWF

When Adobe purchased Macromedia for more than $3 billion dollars, the industry wondered what its motivation was. The jewel of the deal was Macromedia Flash and control of the file format Macromedia had created: the SWF specification. Together they created Acrobat 8 and finally Flash worked perfectly inside a PDF file on the PC. Now, SWF is a worldwide standard for animation inside Web pages, cell phones, and even the Sony Playstation Portable device.

According to Adobe, the Flash plug-in is installed on more than 94 percent of computers in the United States, which makes it fairly safe for content creators to produce Flash-based ...

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