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Dynamic Media: Music, Video, Animation, and the Web in Adobe PDF by Bob Connolly

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Chapter 2. Defining Rich-Media Terms

Naming technology is something of an art form. Who would have thought the iPod would become a household word? In this book, I define many new terms that are also used for Web site production. In this chapter, I’ll try to differentiate the terms for their specific use in PDF in a layman’s way with the hope that you will be able grasp their meanings as I refer to them throughout this book.

Advertising agencies originally adopted the term rich media to describe animated banner advertisements for use on Web sites. Rich-media banner ads are more appealing than a flashing graphic known as an animated GIF. The “media” is “richer” looking with dissolves, animated text, panning graphics, and in some cases video. Typically ...

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