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DW 2.0: The Architecture for the Next Generation of Data Warehousing by Genia Neushloss, Derek Strauss, W.H. Inmon

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Chapter 17 Cost justification and DW 2.0

There is no question that the infrastructure for DW 2.0 costs a lot. It costs to build it. It costs to operate it. And the equipment that it is built on costs as well.

And most corporations are adverse to large expenditures.

IS DW 2.0 WORTH IT?

So it is natural that the conversation about the worth of DW 2.0 inevitably arises. The conversation goes something like this:

“This new stuff is going to cost a lot. Are you sure it is worth it? Why should I make this big investment?”

It is absolutely normal for top management to question the worth of the DW 2.0 environment. And it simply is inadequate for you to sit there and say—” My intuition tells me that it is the right thing to do.”

So how do you answer ...

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