Chapter 7. Information Architecture

When I’m dining out, I’m frequently overwhelmed by the choices on a menu. Especially when traveling, I really want to try everything that is in season and locally grown. Like many others, I’ll stare blankly at a menu before giving up and having one of my default menu selections of fish and chips or lamb. While staring at a menu, recently a friend of mine gave a name to this overwhelmed feeling: option paralysis. Having a name for the term didn’t make choosing what to have for supper any easier, but I did like being able to label my affliction.

In this chapter, you will learn how to help prevent option paralysis on your Web site. You will learn about the importance of tying site and user goals to menu options ...

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