Chapter 5. Site Goals

The Web was originally created as an interlinked set of text pages. Like a choose-your-own adventure book, you could navigate the pages of the Web by clicking forward and back through the network of information. Over the past decade (or two), the way we interact with the Web has fundamentally changed. We now treat many Web sites as pieces of software with their own rules. What was once an experience of reading a dictionary or a literary work has become more like playing a game of Risk or Monopoly. There are both technical and social rules that govern our interactions online. Hypertext, the building blocks of the original Web pages in the 1990s, is information-oriented; good software, however, is task-based. Businesses can ...

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