While your tech-savvy folks are off monitoring logs and ensuring the technology is functioning properly, your content- and user-savvy folks will be busy with site management, making sure the site has fresh content and users are happy.
Site management can encompass different tasks. In this section, it is assumed to include tasks associated with content and user management. However, some might include routine maintenance tasks discussed previously as well.
Many, if not all, of the tasks you need to perform after your site is launched were defined when you collected your requirements, created a design plan, and planned your site implementation. The tasks described in the following sections are sometimes overlooked when a site is launched.
What else can be said about content that hasn't already been said in the previous chapters? Honestly, not a lot. You know what your content is, how it should be displayed, how it should be created, and so on. However, you might have overlooked a few processes as you breathed a sigh of relief when your site went live.
Hopefully, the post-launch task of adding new content has been well planned and you are ready to go. Of course, not all sites have new content on a regular basis. Assuming yours does, do you know where you will get new content topics? Monitoring the search phrases that get entered on your site might provide some ideas.
When visitors search your site, they are hoping to find what they ...