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Drupal Search Engine Optimization

Book Description

Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.

  • Learn how to create a search engine-optimized Drupal website.

  • Packed full of tips to help you develop an appropriate SEO strategy.

  • Discover the right configurations and extensions for SEO purposes.

In Detail

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

Table of Contents

  1. Drupal Search Engine Optimization
    1. Table of Contents
    2. Drupal Search Engine Optimization
    3. Credits
    4. About the Author
    5. About the Reviewers
          1. Support files, eBooks, discount offers and more
            1. Why Subscribe?
            2. Free Access for Packt account holders
    7. Preface
      1. What this book covers
      2. What you need for this book
      3. Who this book is for
      4. Conventions
      5. Reader feedback
      6. Customer support
        1. Errata
        2. Piracy
        3. Questions
    8. 1. An Introduction to Search Engine Optimization
      1. What is SEO?
      2. SEO terminology
        1. .htaccess
        2. 301 redirect (also known as Permanent Redirect)
        3. 302 redirect (also known as Temporary Redirect or Found)
        4. 404 error (also known as Page Not Found)
        5. AdSense
        6. AdWords
        7. Alexa Rank
        8. Alt attribute
        9. Anchor
        10. Back link (also known as an "inbound link")
        11. Bing Webmaster
        12. Black hat
        13. Bot (also known as Robot, Spider, or Crawler)
        14. Canonical URLs
        15. Cloaking
        16. Crawl depth
        17. Deep link
        18. Doorway page (also known as a "gateway page")
        19. Duplicate content penalty
        20. Google Webmaster
        21. Internal link density
        22. KEI
        23. Keyphrase density (also known as "keyword density")
        24. Keyword (or Keyphrase)
        25. Keyphrase stuffing
        26. Landing page
        27. Link building
        28. Link farm
        29. Link text (also known as "anchor text")
        30. Long tail
        31. Meta tags
        32. MozRank
        33. nofollow
        34. Organic rank
        35. Outbound link
        36. PageRank
        37. PPC
        38. Reciprocal link
        39. Redirect
        40. Robots.txt
        41. SEF URLs
        42. SEM
        43. SEOMoz
        44. SERP
        45. SMO
        46. Splash page
        47. Stop word
        48. Title attribute
        49. White hat
        50. XML sitemap
      3. How search engines assess sites?
      4. Summary
    9. 2. Configuring Drupal's SEO Options
      1. Configuring Site Details
        1. Setting the site name
        2. Setting the slogan
        3. Creating custom error pages
      2. Setting up search engine friendly URLs
        1. Enabling Clean URLs
        2. Enabling the Path module
      3. Writing Custom URL aliases
      4. Setting up taxonomy and tagging
      5. Configuring your site's RSS feeds
      6. Summary
    10. 3. Useful Extensions to Enhance SEO
      1. Finding SEO modules
      2. Top SEO modules for Drupal
        1. Drupal SEO Tools
        2. Facebook social plugins integration
        3. Global Redirect
        4. Meta tags
        5. Page Title
        6. Pathauto
        7. Search 404
        8. SEO Checklist
        9. SEO UI
        10. SEO Watcher
        11. SexyBookmarks
        12. TagClouds
        13. XML sitemap
      3. Installing and configuring common SEO modules
        1. Enhancing SEF URLs
        2. Implementing metadata management
        3. Improving Title Tag management
        4. Setting up Canonical URLs
        5. Setting up your XML sitemap
        6. Providing social bookmarking
      4. Summary
    11. 4. Getting Ready for Launch
      1. Determining your SEO strategy
        1. Identifying keywords and phrases
        2. Assessing keyword effectiveness
        3. Tapping into the power of stemming and variants
      2. Content strategies for enhancing search engine ranking
      3. Managing metadata
      4. Setting up third-party services that can assist with SEO
        1. Getting started with Google Analytics
        2. Working with Google Webmaster Tools
        3. Working with Bing Webmaster Tools
      5. Summary
    12. 5. Managing SEO on a Live Site
      1. Link building
        1. Identifying quality link partners
        2. Managing a link marketing campaign
        3. Creating your own links
          1. Directories
          2. Press releases
          3. Video and file sharing
      2. Social media optimization
      3. Reporting and tracking
        1. Popularity metrics
        2. Traffic source metrics
        3. e-Business metrics
        4. Link metrics
      4. Summary
    13. Index