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Drupal 7 Social Networking by Michael Peacock

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Chapter 12. Promotion, SEO, User Retention, and Monetization Strategies

With DinoSpace up and running, and now that we are more comfortable in handling our site's future growth, we need to get members to our site, as without members our social network will fail (unless we were setting up DinoSpace for a select group of people who we know). Let's look at useful promotion, marketing, search engine optimization, and user retention concepts, to help us increase our user base, and keep our users.

In this chapter, you will learn the following:

  • How to promote sites online using:
    • Pay-Per-Click campaigns
    • Advertising space
    • Newsletters
    • Social marketing
  • How to keep the search engines happy
  • On-site and off-site search engine optimization
  • Some customer retention tips ...

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