Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Notes

Introduction

1. Drucker, Peter F., “Selling Will Become Marketing,” Nation’s Business, November 1955, vol. 43, no. 11, p. 79.

2. Speech by C. William Pollard on installation of Deborah Freund as president of Claremont Graduate University on September 15, 2011, and e-mail with additional information from C. William Pollard, November 15, 2011.

3. Henry To quoted in “China Embraces Old School Business Guru,” Wall Street Journal, June 18, 2008.

4. Drucker, Peter F., “The Way Ahead,” Executive Excellence, May 2004, p. 3.

Chapter 1

1. Drucker, Peter F., Management: Tasks, Responsibilities, Practices (New York: Harper & Row, 1974), p. 64.

2. E. Jerome McCarthy, a professor at Michigan State University, developed the concept of the four Ps of marketing—product, ...