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Driving Tourism through Creative Destinations and Activities

Book Description

Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board
  6. Preface
    1. ORGANIZATION OF THE BOOK
  7. Acknowledgment
  8. Chapter 1: Systems Approach as a Creative Driving Force for a Tourism Destination
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  9. Chapter 2: Tourists' Motivations and Repeater Segments in Japanese Spa Destinations
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. ACKNOWLEDGMENT
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  10. Chapter 3: An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND OF THE RESEARCH: USER-GENERATED VISUAL CONTENT IN TOURISM
    4. THE EXPERIENTIAL DIMENSION IN THE CONTEXT OF RURAL TOURISM
    5. IN SEARCH OF ONLINE BRANDING FOR RURAL TOURISM
    6. STUDY SETTINGS: BRASOV COUNTY
    7. METHODOLOGY
    8. RESULTS
    9. DISCUSSION
    10. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
    11. CONCLUSION
    12. REFERENCES
    13. ADDITIONAL READING
    14. KEY TERMS AND DEFINITIONS
  11. Chapter 4: Creativity as a Tool of Tourism Development
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  12. Chapter 5: Marketing Communication of SMEs Acting in Creative Tourism
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. WHAT DOES THE IDEA OF CREATIVE TOURISM MEAN?
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  13. Chapter 6: Creative Tourism in Successful Destination Management as a Solution of Systemic Crisis in Slovak Tourism
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  14. Chapter 7: Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. METODOLOGY
    6. SOLUTION AND RECOMMENDATIONS
    7. FUTURE RESEARCH DIRECTIONS
    8. CONCLUSION
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  15. Chapter 8: Doing, Using, Interacting
    1. ABSTRACT
    2. INTRODUCTION
    3. TOURISM INNOVATION PROCESSES
    4. CONCLUSION
    5. REFERENCES
    6. ADDITIONAL READING
    7. KEY TERMS AND DEFINITIONS
  16. Chapter 9: Social Media and Creativity
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. SUCCESS FACTORS ON YOUTUBE
    5. DATA AND ANALYSIS
    6. CONCLUSION
    7. ACKNOWLEDGMENT
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. APPENDIX
  17. Chapter 10: Innovation in Tourism Service Development in Budapest
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. THE GROWING POPULARITY OF NICHE PRODUCTS IN TOURISM: LITERARY TOURISM AND FOOD TOURISM
    5. CREATIVITY IN TOURISM DEVELOPMENT: THE SYNERGY OF LITERATURE AND GASTRONOMY
    6. RESEARCH METHODS
    7. SOLUTIONS AND RECOMMENDATIONS
    8. FUTURE RESEARCH DIRECTIONS
    9. CONCLUSION
    10. REFERENCES
    11. ADDITIONAL READING
    12. KEY TERMS AND DEFINITIONS
  18. Chapter 11: Enhancing Coopetition Among Small Tourism Destinations by Creativity
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  19. Chapter 12: Driving Tourism Through Sport Event in the Lipno Region
    1. ABSTRACT
    2. INTRODUCTION
    3. METHODOLOGY
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  20. Chapter 13: Using Social Networks to Create and Share Experiences in Creative Tourism
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. SPIRITUALITY AS ONE OF THE MAIN REASONS IN CREATIVE TOURISM
    5. SHARING EXPERIENCES
    6. MATERIALS AND METHODS
    7. SOLUTIONS AND RECOMMENDATIONS
    8. FUTURE RESEARCH DIRECTIONS
    9. CONCLUSION
    10. REFERENCES
    11. ADDITIONAL READING
    12. KEY TERMS AND DEFINITIONS
  21. Chapter 14: Creative Tourist Experience
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. PART 1
    5. MAIN FOCUS OF THE CHAPTER
    6. PART 2
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  22. Chapter 15: Creativity as a Driver of Tourism Growth
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  23. Compilation of References
  24. About the Contributors