Driving Technical Change

Consume Attention

Attention within a company or organization is a zero-sum game. People’s attention is finite, and for one group to gain attention, others have to lose it. This means that by seizing attention, not only do you and your converts give yourself a leg up, but you are diminishing the attention your skeptics have, making it easier to drown them out.

Grabbing this attention will vary with your organization. Do you have an internal blog or message board? Then you and your converts should be discussing your tool or technique there. Do all of your co-workers use either public or private social networking tools? You should be shouting it there. Do you never have anything to say when you are in an elevator with a higher-up? Cross-promote ...