Cross-Promote

Once your converts are out working for you, you need to work for them. You have to promote their efforts. Talk to co-workers or management about their successful projects they’ve produced using your tool or technique. However, when describing their successes, don’t make that they are using your preferred tool or technique the leading story. Just promote your converts. Make your efforts here about them, not about your solution. If and when the interested party asks for more information, then include your solution in the description.

Again, clue your converts into this. Have them talk your technique up with the same caveat. Ask them to mention your solution first and then mention their own success as part of a deeper dive.

Why the ...

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