Driving Technical Change

Chapter 25Harness the Converted

At this point, you should be avoiding the Irrational like the plague. You should have some people converted to your technique. But you still have skeptics. You think that you can bring them over, but they haven’t succumbed to your wiles yet.

There are lots of reasons that people might not be swayed by you. Some might remember that first day on the job when you wiped out 1,000 accounts with a typo. Some may only listen to advice from specific people, having always been happy with what they say.

At this point, you need some help. You need to call upon all the people you have converted thus far to join the fight. You need them to try to convince skeptics. You need them to give your solution visibility.

For them ...