Hard
If converting the first group is like starting a stationary object rolling, then this group is like reversing the direction of an already rolling object. It much harder. You have to overcome the inertia of these guys, who are not neutral on what you’re pitching; they’re opposed.
Add to it that there isn’t just one thing that will convert them. One demonstration, shared project, or group success will not convince them. It takes combining multiple successes to do so. And that combination is unique per person. So, the difficulty factor is higher. But they can be convinced.
Burned
Of this group, the Burned are, by a slight margin, the easiest. At one point, they thought your tool or technique was a good idea, even if they don’t now. This is ...
Get Driving Technical Change now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
