Driving Technical Change

Chapter 22Simple, Not Easy

Over the past chapters, you have amassed a collection of skeptic patterns to identify and techniques for combating them. Which technique to use with which skeptic is summed up in Figure 1, ​The skeptic/technique matrix​.

Figure 1. The skeptic/technique matrix

Together the skeptic and technique pairings form a great set of tactics for you to use. But that’s not enough; you have to apply them effectively. For that, we need a strategy.

My strategy for winning this fight is extremely simple. But simple does not mean easy. Getting a boulder to the top of a mountain is pretty simple: just roll the boulder uphill until you ...