Driving Technical Change

Skeptics That It Counters

This technique tends to be very effective against these skeptics.

The Uninformed

This can be a fast track for getting to the Uniformed. They don’t know about the target tool or technique before your project. They learn about it over the course of using your project. Assuming you do things right, they’ll have a favorable impression of both.

The Herd

Again, like the Uninformed, this can be a quick technique for getting the Herd on board. They are already forced to deal with the painful process that your demonstration project addresses. This gives them a choice: deal with the painful status quo, or use your easier painless options. You don’t even have to lead them; it ends up being the path of least resistance.

The Time Crunched ...