Driving Technical Change

Chapter 21Create Something Compelling

Let’s face it. If you could force people to use your tool or technique, you probably would, and you wouldn’t need this book. But there is an indirect way of forcing people into using what you want them to use. You can build an internal solution requiring your tool or technique. If that internal solution is compelling enough, people will be forced to use the required bits.

Creating something compelling shares a lot with some of the other tools and techniques and in a way is composed of several of them. By creating something very useful, you Demonstrate the Technique. You’ll probably have to Gain Expertise to accomplish it. You also Focus on Synergy, using your tool or technique to solve a company problem. ...