Developing Synergy

There isn’t a lot you can do to manufacture this. Either opportunities exist or they don’t. You can be prepared for them, though.

First, most of these sorts of regulation take a long time to come to fruition. They rarely happen overnight. Keeping an eye out for upcoming opportunities is as easy as subscribing to a few industry-specific sites.

Second, try to fit the tool or technology you are trying to promote against larger concerns. Does it have security implications? Are they serious enough to use security as your lever?

Finally, listen to management. What are they saying their concerns are for the next year? Are you going through a financial crunch? Could your technique free up some waste spending? Are you looking to expand ...

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