Word came down from on high that because ...
Chapter 19Focus on Synergy
Although we may live and breathe technology all day, unless you are employed by a technical firm, technology doesn’t set the direction for your company. Your company works within an industry. That industry has regulations or specific concerns. On top of the industry-specific concerns, there are universal concerns such as security, waste, or environmentalism that all companies are grappling with. Those regulations and concerns sometimes require technology to implement them. Often they have the force of law or industry sanction behind them. If you can tie your tool or technique into implementing one of these concerns, then you get a powerful driving force behind you.
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