Wrapping Up
Getting publicity can be very effective at influencing people, especially the Boss. It overcomes a bias against internally discovered solutions. It’s not appropriate in every case, though, because you have to own the solution to promote it.
Putting It into Practice
Here are a few suggestions to try to research publicity options:
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Figure out whether your tool has any competing open source solutions.
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Determine your employer’s policy on open sourcing your work.
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Create a Google Alert for “contest” and your technology area.
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Do the same for “award” and your technology area.
Copyright © 2014, The Pragmatic Bookshelf.
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