Chapter 18Get Publicity

We all know that if a tree falls in the woods and nobody is there, it doesn’t matter if it makes a sound, because nobody hears it. Sure, getting publicity is about making sure that people see your tool or technique, but it’s also more than just getting noticed; it’s about validation. It’s about getting outsiders—maybe experts, maybe peers—to choose your tool and technology. Sometimes that can have more influence on your co-workers than anything you have to say.

Global Bug Tracker

Jim was tired of the old way he tracked bugs for his company’s project. It was just too clunky. Users got some sort of error. They wrote to tech support, but they didn’t always include the error messages. When they did, it usually wasn’t enough ...

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