Wrapping Up
This is one of the more broadly effective techniques in our arsenal. It works on many skeptics and does so in a relatively short period of time. If you can be prepared to demonstrate at either an organic or inorganic opportunity, you’ll be highly effective in bringing people to your side.
Putting It into Practice
Use these ideas to get in shape with demonstration:
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Write a demonstration of your technique, and deliver it to a co-worker live.
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Record a demonstration of your tool, and share it on your blog.
Copyright © 2014, The Pragmatic Bookshelf.
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