Skeptics That It Counters
This technique tends to be very effective against these skeptics.
The Uninformed
The Uninformed (see Chapter 5, The Uninformed) are defined by their lack of knowledge. By demonstrating the technique, you bypass feature sets and go directly to what this tool can accomplish for them. This quick dose of information usually knocks them out of the Uninformed with one shot.
The Cynic
The Cynic (see Chapter 7, The Cynic) wants to argue. You can argue with claims, features, and promises, but it’s much harder to argue with demonstrated results without sounding petty. By blocking those arguments, you get a leg up on the Cynic.
The Time Crunched
This method helps with the Time Crunched (see Chapter 9, The Time Crunched) because ...
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