Skeptics That It Counters

This technique tends to be very effective against these skeptics.

The Uninformed

The Uninformed (Chapter 5, The Uninformed) is the easy group to alter. However, they are just as likely to become a skeptic as they are to be converted. You need every advantage you can with them. The last thing you need is to put them off by coming on too strong.

The Cynic

The Cynic (Chapter 7, The Cynic) isn’t just willing to fight with you; they want to fight with you. You cannot completely prevent them from disagreeing, but you can give them fewer footholds into an argument. Delivery is the way to take away those footholds and perhaps get them to listen to you.

The Irrational

You can’t really affect the Irrational (Chapter 11,

Get Driving Technical Change now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.