Driving Technical Change

Wrapping Up

Gain Expertise by itself is very effective in converting a few of the most easily converted types—low-hanging fruit. Converting them is an important step in the overall strategy of converting skeptics. But, it usually needs to be combined with other techniques to be effective in a broader group.

There are also some practical benefits to be gained here, independent of your efforts to promote your tool or technique. Gain Expertise can be done either on your own time or as part of your day job. It doesn’t require the input of others. It can add bullet points to your resume.

In short, Gain Expertise is a technique that has a lot of upside and relatively little risk. It should be the first technique you try. I would posit that in most ...