Skeptics That It Counters
This technique tends to be very effective against these skeptics.
The Uninformed
The Uninformed (Chapter 5, The Uninformed) are defined by their lack of knowledge about a tool or topic. By being expert, you give yourself large amounts of that knowledge they lack. The more you know, the more you can pass on.
The second point is very important. I assume you will share your knowledge. If you don’t, you can’t really be successful with the Uninformed. You have to make yourself available to nudge, tutor, and encourage your charges. But that effort will be rewarded—the Uninformed are the easiest to move, so every minute you spend on them is equivalent to two or three times that with another group.
If that benefit wasn’t ...
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