Chapter 12Filling Your Toolbox
The next set of chapters contains countering techniques you can use on the skeptics to bring them around to your line of thinking. Most of the countering techniques work on more than one skeptic. Also, you will usually need to employ several of these together at the same time to effect change.
Some of the techniques are universal. They work in most cases, they’re good to focus on for their own sake, they are completely within your power to do, and they don’t depend on favorable circumstances. They are as follows:
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Gain Expertise
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Deliver Your Message
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Demonstrate Your Technique
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Create Trust
The rest of the techniques aren’t completely dependent on you. In addition to your willingness to do them, they require favorable ...
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