Underlying Causes
This one is pretty straightforward. The cause of this behavior is that they have used the tool you are pushing before, and it didn’t work for them. The problems they encountered can run the gamut. They could have used the technology and seen no significant advantage. It’s also possible they tried it and had a spectacular failure. They might have installed it but had no idea how to get it to do anything. In any case, regardless of the quality of their attempt, they have credibility with others, because their knowledge is firsthand. This makes their skepticism both believable and more challenging to counter.
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