Effective Countering Techniques
The Uninformed generally don’t go to the mountain, so you’ll have to bring the mountain to them. The techniques that are most effective on the Uninformed are those that provide information to them, described in these chapters:
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Chapter 13, Gain Expertise
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Chapter 14, Deliver Your Message
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Chapter 3, Solve the Right Problem
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Chapter 15, Demonstrate Your Technique
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Chapter 18, Get Publicity
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