Why Do We Need to Sell It?
Selling usually refers to getting people to hand you money for a product. When it comes to selling professional development, though, we’re usually but not always looking for another kind of investment. We’re usually looking for time or effort. It takes time and effort to learn new things. Sometimes people have trouble seeing the worth of that time and effort, especially if their current tools are inefficiently keeping them working at a frenzied pace. This frenzied pace doesn’t give them the ability to step back and see the bigger picture: that they are wasting time using slow methods and tools.
That cost can be a little more subtle sometimes. Programmers tend to define themselves by their language: “I’m a Java developer.” ...
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