Why You Should Read This Book

The goal of this book is to enable you to convince co-workers to adopt new tools and techniques. You should be able to do this without having to become some sort of cutthroat office politician. This doesn’t mean that you won’t need to use politics, just that you don’t have to use them evilly.

I will outline a cast of characters; some of them will remind you of people you work with. Once you identify those people, you should be able to match them up with countering techniques. You apply those techniques on your skeptics in a strategy I will lay out. Then change magically happens.

Well, not magically. It does take some work and effort. But it really is that straightforward. You should be able to reap some benefits ...

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