How Is This Book Organized

This book is a patterns book. That means the subject matter is based on a set of repeating forms, or patterns. Two main parts of the book are broken into collections of patterns. One part is about skeptic patterns focused on the reason some people resist your efforts. The other is about techniques that can be used to counter skeptics. Ultimately, this means the chapters in these sections are going to be highly structured.

While the two patterns parts are about who your co-workers are and how you should approach them, the final part of this book breaks away from the patterns and talks about strategy. It will help you sort out who to approach first, who to avoid, and how to turn your efforts into real change.

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