Table of Contents
Acknowledgments |
1. | Why This Book? |
How Is This Book Organized |
Why You Should Read This Book |
Who I Think You Are |
2. | Defining the Problem |
What Do We Mean by Professional Development? |
Who Are These Skeptics? |
Why Do We Need to Sell It? |
3. | Solve the Right Problem |
Why Do It? |
Seeing Solutions |
Challenges |
Things to Try |
4. | Who Are the People in Your Neighborhood? |
5. | The Uninformed |
Why Don’t They Use the Technology? |
Underlying Causes |
Effective Countering Techniques |
Prognosis |
6. | The Herd |
Underlying Causes |
Effective Countering Techniques |
Prognosis |
7. | The Cynic |
Underlying Causes |
Effective Countering Techniques |
Prognosis |
8. | The Burned |
Underlying Causes |
Effective Countering Techniques |
Prognosis |
9. | The Time Crunched |
Underlying Causes |
Effective ... |
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