Chapter 2. WORKING THROUGH NETWORKS TO ALIGN CULTURE AND STRATEGY
Virgin Group chairman and founder Richard Branson acknowledges the importance of aligning business strategy and culture with his organization's ability to diversify and grow, yet remain cohesive: "Our culture is who we are and our culture shapes how we do business. You don't stay in business and propagate new ventures the way we do without making sure that cultural values and business practices are in tune with one another." Indeed, some companies find that managing corporate culture so that it meshes with strategic objectives can lead to better performance. Harrah's Entertainment, a Las Vegas–based casino and hotel empire, actively instills and reinforces a performance culture ...
Get Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
