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Driving Growth Through Innovation, 2nd Edition by Robert B. Tucker

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CHAPTER 6Filling the Idea Funnel

Invention is by its nature a disorderly process. You can’t put a Six Sigma process into that area and say, well, I’m getting behind on invention, so I’m going to schedule myself for three good ideas on Wednesday and two on Friday. That’s not how creativity works. George Buckley, CEO, 3M Corporation

If you can’t schedule creativity, what can you do to ensure a steady stream of good ideas coming into your funnel? What are leading-edge companies doing to ensure this? These are the issues I’ll cover in this chapter. It turns out that there’s a lot you can do, and a lot you don’t want to try doing, based on the experiences of the Vanguard firms.

While breakthrough ideas can never be hatched on demand, you can ...

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