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Driving Growth Through Innovation, 2nd Edition by Robert B. Tucker

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CHAPTER 5Mining the Future

Making predictions is very difficult, particularly about the future. Yogi Berra

What methods do you and your company employ to detect changes that could spell doom—if appropriate action isn’t taken—or boom, if they are? How do you look for “white space” opportunities, those that don’t fall neatly into the purview of present operating units? How satisfied are you with your process for mining the future?

Many firms are tempted to put off rethinking and revamping this part of their innovation strategy. Unless their backs are clearly against the wall, they point to recent quarterly performance and say, “we aren’t doing that badly, just look.” Or “we know we need to improve our processes in that area, but right now ...

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