I don’t want any “yes men” in this organization. I want people to speak their minds, even if it does cost them their jobs. —Sam Goldwyn
Changing a company’s culture is not an easy task. Yet the good news is that with the right leadership, you can create a culture of innovation and growth. This chapter will provide you with the key factors to focus on and approaches you can use to develop a comprehensive strategy to align your culture with your innovation objectives.
Let’s start with a much-needed definition.
Culture refers to an organization’s values, beliefs, and behaviors. It is transmitted through subtle cues, through employees sharing their interpretations of events, and largely ...