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Driving Growth Through Innovation, 2nd Edition by Robert B. Tucker

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CHAPTER 1What It Takes to Drive Growth

The old Borg-Warner would have said “you can’t organize the innovation process, that’s impossible.“ The new Borg-Warner says “we have a process for everything else, let’s have one for innovation.” Simon Spencer, Borg-Warner’s firstInnovation Champion

How will you drive growth in your company? That’s really the key question, is it not? Of course, your company is growing—most firms today are. The challenge is that there’s a gap between the rate of growth they’ve been achieving and the rate of growth they want and need to achieve to remain competitive.

A Corporate Strategy Board study reveals how few firms are growing at rates uncommon in their industry—and sustaining that growth—over time. Researchers ...

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