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Driving Growth Through Innovation, 2nd Edition by Robert B. Tucker

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Source Notes and Resources for Further Study

Author’s Note: In addition to citing the source for stories and direct quotes used in this book, I’ve also included relevant resources you may wish to tap. For the latest URLs on various educational products and groups listed here, please visit our website at: www.innovationresource.com.

Introduction

Journalist John Grossman’s inside account of the ideation session appeared in the cover story, “Jump-Start Your Business,” Inc. Magazine, May 1997.

Chapter 1: What It Takes to Drive Growth

“The old Borg-Warner would have said ‘you can’t organize the innovation process’”: author interview with Simon Spencer, B-W Innovation Champion. The Corporate Strategy Board study of 3,700 companies was summarized ...

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