I call that bold talk for a one-eyed fat man.
Strong leadership is a prerequisite for good cost management. Cost leadership starts with the CEO or business unit head and cascades down through the top management team. They need to build a tough cost culture and be good role models in their personal behavior. They need two key staff functions to be very active supporters of cost control – finance and HR.
Imprinting a tough attitude to cost right down through the organization takes True Grit. It takes a Rooster Cogburn CEO.
Your base case position, what you expect in terms of cost trend, will be a big contributor to the cost outcome.
For example, you could start off ...