How Good Can Good Be?
An article in the February 2015 issue of Automotive News began with, “Mercedes-Benz USA CEO Steve Cannon says the brand plans to prod dealers to improve sales processes even though Mercedes scored the top luxury-brand ranking” on the 2014 J.D. Power Sales Satisfaction Index (SSI) study. The article goes on to quote Steve as saying that he would continue to provide inspiring programs to the top-performing dealers and require the lowest performers to invest their own money in “process training to get better.” Specifically, this ...
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