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Fully Committed to Growth and Development

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The success of the Mercedes-Benz DaSH program, the dealer engagement surveys, and the benchmarking efforts outlined in Chapter 7 created excitement and enthusiasm across Mercedes-Benz USA and among the dealership employees. Despite the setback associated with the efforts to create the Mercedes-Benz Way, the leaders established momentum by educating, emotionally engaging, and inspiring people to see the value of being driven to delight.

Because they were attempting a dramatic cultural and behavioral transformation ...

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