Driven by Difference

Part 2

The 5D Process for Culturally Intelligent Innovation

Culturally intelligent innovation is most likely to emerge from a climate that includes the powerful elements we covered in Part I: attention, perspective taking, focus, space, and trust. These elements create the ideal ecosystem for culturally intelligent innovation. Once the climate is in place, you need to manage the process for culturally intelligent innovation. This process includes the steps covered in many innovation books (e.g., define, ideate, test), but we’ll look at how to adjust these steps for a diversity of participants and users. The process (shown in Figure II-1) is something I refer to as the 5D process for culturally intelligent innovation:

• •Define: Align Diverse Expectations ...